Graphic design is an ever-changing realm. So, it makes sense that 2017 is prone to be a year of innovation, when it comes to graphic design trends, as well. So, without further ado, allow us to introduce you our top graphic design tips you should definitely embrace in 2017.
In the past years, tech leaders preferred using safe colors, which were easy to digest. Their aim was to create a neat and controlled design theme. At the moment, it’s anticipated a shift from neutral colors such as grays and whites to bright and bold colors.
In fact, some companies have already embraced this approach. And they obtained excellent results. By combining professionally edited photos with bold colors, the effect is wonderful, compelling the viewer.
Although many companies have implemented some of these graphic design styles, this doesn’t necessarily mean you should revolutionize your color selection. Adding just a hint of color will dramatically change your designs.
For instance, if you mix traditional neutral backgrounds with bold colors, you’ll give your brand a fresh look, without being over the top. Also, one more thing about graphic design trends is that you shouldn’t be afraid to experiment. You could successfully blend colors that contrast against one another.
If we take into consideration the increasing production of online content, it’s safe to say that there is an acute need for high-quality photos. As a result, you’ll notice the prevalence of generic images.
Still, the problem with these types of images is that they are overused: you see them at every corner. When something is overused, the effect is jeopardized.
If a reader sees an image he/she has already seen dozens of time, he/she won’t bother to go through your work. So, we would have to say that one of the graphic design trends of 2017 is to select unique, high-quality photos.
When discussing the current graphic design trends, we couldn’t omit the popularity of bold typography. The main reason behind this is that the attention of the reader is minimal, considering the saturation of content.
In this respect, by combining punchy, concise copy with bold fonts, you’ll definitely manage to reach to your audience. Moreover, the shift to high definition screens and mobile phones further outlines the need for bold fonts.
Keep experimenting with distinct styles until you realize what works best for you.
Unfortunately, the true essence of minimalism has been overshadowed by misconceptions. Many think of minimalism as something that lacks adornment in design, featuring hues of grays, whites, and blacks.
Still, minimalism is about highlighting functionality. It is far from being boring, although that is the general mindset. Previously, the lack of processing on mobile devices was a problem, but this isn’t the case anymore.
So, minimalism will return in all its form and glory. It is, in fact, one of the graphic design trends in 2017 we like best. If it’s done right, a simple design communicates the right message to the public.
Let’s move on to one of the prevalent graphic design trends of the moment: duotones. These are the things of the future.
Duotones combine two colors in a picture. Naturally, you would use bold, bright colors. It’s true that this requires a bit of design work, but it’s definitely worthwhile.
The unexpected, bold use of intense hues will shed some originality on your designs. At the same time, it will stand out on the white backgrounds on social media.
One of the current graphic design trends worth mentioning is the growing popularity of GIFs. Almost everyone loves them.
They express much more than text. Plus, they don’t necessitate running any software. Due to their small size, you can basically embed them anywhere you want.
We could say that they are infinitely better than images and videos because they diminish data usage and loading time. GIFs are far from being artwork, but they do manage to draw the viewer.
The passion for vintage things has boomed lately. And it is prone to influence the graphic design trends as well. Attractive old things: old fashioned leisure activities, antiques, and others are likely to become dominant.
Consumers are on the lookout for products that match their antique purchases. Still, in order to nail this trend, you should try to be authentic.
For example, using old-fashioned print models, such as screen printing or letterpress will aid you to obtain that authentic effect. Instead of muted browns and grays, 2017 welcomes candy colors that illustrate optimism and good disposition.
As you can see, the graphic design trends of the moment rebel against the perfectly aesthetic, balanced, clean design featuring the tech industry. We expect to see unusual designs that are innovative, eye-catching and intense.
We hope that this article on upcoming graphic design ideas will compel you to embrace new challenges.